Laughter For a Cause

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About Us.

About Us 1

Define Awesome is a gift-finding website designed, developed and managed by the team at Direction Inc.. We like to have fun here, and we decided that the best way to do so is by building out a fun website.

But it’s not just about having fun – we have a goal with this crazy site, and that’s to help change the world and create laughs while we’re at it.

All profits generated by the website go 100% to charity. Every single penny that’s made goes to helping the world we live in.

Each month, we take turns choosing a charity to donate to, based on what each person in the company feels most passionate about. Whether it be helping feed the world, clean water, helping children who have lost parents to drug abuse, you name it – every month we choose a new cause to dedicate the money that the site makes to.

Define Awesome Hug Emoji

The
Story.

There are so many people in the world, and in our own backyard that need help. So, we started brainstorming on how we can impact others with our skills in copywriting, web design and SEO.

That’s when Define Awesome was created.

Although you’ll see products on Define Awesome (and yes, they’re all real products), we don’t actually sell them.

When someone clicks to check the item out, they are redirected to Amazon.

If they buy that product, or anything else on Amazon, Amazon gives us a commission. This is also known as Affiliate Marketing.

This type of marketing is not easy. The industry is overcrowded – mainly with crap. But, what our competition doesn’t have is our team, our mission, our desire, and our goals. So, we’re not worried about that – but as this site is funded internally with our time and resources, we’re working on competing with “competitors” who have massive budgets. 

About Us 2

Want to Help?

Next time you’re going to buy anything on Amazon, first go to Define Awesome, click the button that says “buy on Amazon” (don’t worry – you don’t have to buy that specific product).

From there, you’ll be taken to Amazon. Then, anything you purchase (no, it does not have to be the crazy item you clicked), results in Amazon giving us about a 1-5% commission. 

From there, we’ll donate all of it to our charity of the month. 

Also, share the hilarious items with your friends, family, co-workers! You’ll be creating laughs, and helping us better the world.