
Did you know that up to 60% of the human body is made up of water?
That’s legit. It’s true. It’s the truthiest truth of them all. Which means only one thing: you need to drink a metric ton of water to keep your already wet body happy.


Let’s do some simple math.
Let’s say you weigh 150 pounds.
Your body is 60% water.
You spend 40 minutes a day exercising.
You sweat 13% of your body’s water mass out.
You try to hydrate with 8-16 ounces of water.


What does that mean?
How the hell do we know, we’re not math majors, we’re product professionals, and what we do know is you need to be drinking WAY MORE WATER.


Here’s the most incredible part:
Have you ever seen the water that’s in your body? Like, right now? Do you know what it looks like?


Have you ever considered that the water in your body might not be the same clear color that bootleg tap water or overpriced bottled nonsense you’ve been drinking is?
THE WATER COULD BE BLACK.


Now, the good news: whether it is or isn’t black is fine. Either is fine.


Damn, son. That sounds hella good, does it not?


Plus, let’s be honest – drinking black water is super baller status.
Why drink boring, clear water when blk water has extra awesomeness all up in it AND it looks cool?
- Get the stares in the office.
- Get the “Oh my!” in the street from passers by, looking on in admiration.
- Even drinking blk in the gym will let people know you mean business. Health business that is.
- Feel good, look good, drink good.
- No more choking down tasteless nonsense.

Seriously. It’s like having a little staff of water molecules getting the job done for your body everyday all day.
blk. Is way more than just another drink on your shelf, it’s a proclamation you can scream loud and proud: I’M BACK IN BLACK! BACK IN BLAAAAACKKKKKKKK!
